Tag Archives: #Multitasking in the smart world

Swimming against the tide of multitaskers

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It takes a village to raise a child but only a pasta advertisement starring Roger Federer to get Sid to wonder if his Indian-pancake-craving taste buds are willing to try Barilla pasta.

During the T20 World Cup, the little Dhoni fan wondered if ceiling fans back home can operate with a remote after watching the Indian Captain’s ‘smart’ fan advert while Little Princess pointed to a sunscreen lotion at the supermarket that an IPL team promises was their secret to a blemish-free tan-free complexion even after sweating it out in the sun for hours at length on the field.

With the football fever gripping the world, luckily, the footballers are not multitasking and the focus is on the game.

Whether it is being Captain Cool who can endorse brands as well as lift the T20 World Cup or an age-defying Tennis star who can cook Barilla pasta between securing the No.1 spot yet again, from a supermom whose KPIs (key performance indicators) at work are as good as her perfectly run household to being able to toggle between Twitter, Instagram and FB in the company of real friends  – Multitasking is the word of the smart world.

But what if you think it is okay to take a break – even from what you believe is your passion – simply because there are tasks screaming for your attention and people who need you more.

And so I decided to take that break from what gives me inexplicable joy and wings to wander far.

While I retrace my footsteps that are longing to get back into the wonderful world of the written word, thank you my dear friends for leaving your feedback on the Thank you! post.

Happy Sunday!

A special thanks to my dear friend, Nithya, who took time to read at least a dozen old posts reminding me that ‘world of words’ is never far behind!

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