During a visit to the supermarket, I spotted bunches of fresh green palak leaves stacked to perfection on one side with its equally-fresh ‘organic’ counterpart stacked on the next. I was left in a dilemma as to whether it was healthier to feed my family to cubes of cottage cheese simmered in blanched and pureed palak leaves that have been treated to a good healthy dose of pesticides or a crisp green batch of the same that have been treated to manure (or dung) from organic-fed cows and generously watered with fresh treated sewage water.
As my not-so-green fingers and pathetic gardening abilities forbade me from growing my own batch of herbs, I thought that my family will be better off on a diet minus the delicious ‘palak paneer’. I instead chose a batch of perfectly-rounded, red ‘hydroponic’ variety of tomatoes. I have not bothered snooping around at Google’s doorstep trying to find fault with the ‘hydroponic’ technique of farming, as ignorance (in this case at least) is bliss.
As I glanced upon the white glistening crystals of ‘organic’ sugar, I willed my mind not to think of the unusual ‘organic’ techniques employed to give it its beautiful white sheen.
At the poultry section, I came across a variety of eggs, priced exorbitantly, that had a picture of a fat, healthy and happy hen that appeared to be smiling. Upon checking, I learnt that the ‘smiling’ hen had actually been put on a ‘vegetarian diet’ as the owner had decided to go on a mission to improve humanity’s brain function and immunity with this brand of eggs. We must applaud the owner for this creative marketing strategy and forgive the fact that this person is just by the way earning some extra bucks in the process.
Thankfully, extensive marketing techniques coupled with a drastic increase in the educated lot of customers opting for anything that claims to be produced organically, we have a new brand of bottled water that claims to be organic.
Yes, you heard it right – ORGANIC water.
There is already the Smart Water that improves brain function, Vitamin Water to boost your health and Diet Water to make you skinny.
What could be next, a new range of gluten-free water or Trans fat-free water?
Thank goodness that even in this world of ruthless industrialization and inhumane marketing strategies, somebody still cares about our health!